Massimiano Bucchi

Massimiano Bucchi is Professor of Science and Technology in Society at the University of Trento, Italy and has been visiting professor in academic and research institutions in Asia, Europe, North America and Oceania.
He has authored several books (published in Italy, Brazil, Finland, China, Korea, UK and USA, Spain and Latin America), including the Handbook of Public Communication of Science and Technology (with B. Trench,  London & New York, Routledge, 2014) and papers in journals such as Nature and Science. His most recent book is Per un pugno di idee. Storie di innovazioni che hanno cambiato le nostre vite (Bompiani, 2016, three editions).
He is editor in chief of the international peer reviewed journal Public Understanding of Science (Sage) and regularly contributes to newspapers (Repubblica, La Stampa-TuttoScienze) as well as tv programmes (Superquark, Raiuno). 

Why Technology is not enough: Innovation, society and culture

What are we talking about when we talk about innovation? There are often flesh and blood, unexpected, intricate and very fascinating pathways behind this overused, worn out term. 
From the fork to the kalashnikov, from the Fosbury flop to the first video game ever, the stories of innovations that have changed our lives can be used to demonstrate their nature of non-linear, collective processes, that cannot be ascribed to individual genius but often from unexpected directions and sources, connecting technology with social and cultural change.